We’ve worked closely with everyone at East Lothian Enjoy Leisure to deliver an exciting and engaging campaign. The campaign was 2-fold in its purpose, but our solution brought both elements under the one campaign strapline ‘Get in the swim’.
Firstly it was launching the National Scottish Swimming Learn to Swim framework which provides a clear set of national standards, as well as a pathway which allows you to follow how your child is progressing. Secondly was Enjoy Leisure’s update to their booking, payment and enrolment process making it smoother and clearer.
The campaign was rolled out across multiple marketing elements including leaflets, brochures, swim bags and a first for Enjoy Leisure, large branded on-site media displays.