There is more to a raceday than racing itself
Tasked with promoting Scottish horse racing in the domestic and national market, Scottish Racing advocates for and markets the year’s fixtures for the five Scottish racecourses.
To increase the reach of the racecourses and help bring horse racing into the main stream sports events calendar, we created an advertising campaign which highlighted the different types of events held at each of the racecourses.
The integrated campaign aimed to attract local and visiting racegoers. A 5ft light box was the gem of the campaign which greeted visitors in domestic arrivals at Glasgow international Airport, with airport and train station poster and bus rear advertising reinforcing the message.
Cross selling the fixture of the other 5 racecourse was also key to the campaign, encouraging people to attend fixtures out with their local area and experience the atmosphere. A series of racecard adverts, email signatures and digital web banners were created to help extend the reach of the campaign.
‘Under Starters Orders‘ aimed to demonstrate the diversity of the events held at Scotland’s 5 fantastic horse racing venues. For a day of action, a fun day out or a glamorous event, there is truly something for everyone at Scottish Racing.
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