Strathmore Foods, the home of McIntosh of Strathmore has many successful brands in their portfolio. When they wanted to strengthen their share of the frozen ready meal market, they asked us to help craft a brand identity which represented their traditional home cooked brand values for the modern family.
We developed the brand name and identity to communicate the Scottish recipes in the range. Using a chalk board to frame the brand identity we aimed to communicate a modern take on the country kitchen.
“Oui3 were asked to create a brand from scratch and they developed the Scottish Favourites range. This has proven to be a great success. The range initially launched with one customer in 2013, and since then it has continued to grow. It is now sold to 12 different customers, including some of the major multiples here in Scotland.
… With no other marketing of the range carried out, other than the packaging, it is clear that the success of gaining listings and then the customers continuing to pick up the product is primarily down to the strong branding” Neil MacRae Sales Manager
We work with clients, big and small to help achieve their vision and deliver brand communication that works.
Want to find out what Oui3 can do for you? Contact us on 01875 616926 or use the form provided.