Developing a Scottish favourite for the modern family
When we started working with leading Scottish ready meal producers McIntosh in 2013, we saw the potential to develop the brand, to communicate the values of their traditional product range at a modern market place, while retaining its heritage and loyal customer base.
Throughout our relationship we’ve worked with the forward thinking and innovative internal team to transition the brand from traditional to modern in a way that their customers would feel comfortable with, while strengthening the brand’s story and market position.
We worked with McIntosh to implement the new identity across all brand touch points, communicating a strong and consistent brand story. From the branding of the McIntosh Marketing team car ‘Toshy’, to their exhibition, social media, media and in store presence.
As their first listing in England, McIntosh launched 350g dual branded macaroni cheese range in April 2015. This project gave Oui3 the opportunity to design a packaging solution which provided a new way to enjoy McIntosh products, while helping to drive the brands vision by addressing the needs of a younger consumer.
We work with clients, big and small to help achieve their vision and deliver brand communication that works.
Want to find out what Oui3 can do for you? Contact us on 01875 616926 or use the form provided.