For over 70 years, J Charles has focused on maintaining and developing a sustainable fishing industry in Scotland which has earned them respect and a reputation for high quality products with both peers and customer alike. This reputation led to customers from all over the UK travelling to the Aberdeen shop for their fish.
J Charles wanted to provide these loyal customers a more convenient way to purchase and enjoy their product more frequently and while also enabling more customer to try their fresh, tasty and high quality seafood.
In their busy factory that processes and distributes daily orders Nationally and Internationally, J Charles needed an e-commerce solution which would streamline their operations and work seamlessly with the internal systems, allowing them to process and distribute customers fresh seafood orders online.
We developed the sub brand ‘Express Fresh Fish’ for J Charles digital presence to provide a destination between their consumer and corporate service. The brand marque represented the speed of service and convenience of the fresh fish delivery service they offered to customer.
With it’s responsive design and Facebook our eCommerce solution expressfreshfish.com offers an efficient user solution, providing customers with a convenient way to order their fresh, home delivered seafood products any time, any place and on any device.
To highlight the freshness of the product and the importance of the sustainable supply chain which is so integral to the brand, we told the brand story through commissioned photography and embedded videos which depicted the products journey from sea to plate.
Maintaining the feeling of a traditional fish monger, even in a digital world is an important band value for J Charles. We used product shots of the fresh seafood and a digital representation of a fishmongers chalk to display the daily specials, while recipe suggestions for each products aimed to entice consumers to try something new.
We work with clients, big and small to achieve their vision and deliver brand communication that works.
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