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A new Approach

ETHICON manufacture a wide range of specialist surgical products which were sold as individual solutions for surgical procedure. Following the restructure of the product portfolio, ETHICON saw the opportunity to sell their products as a complete surgical solution.

We developed a brand for the new approach ARC© ‘Access, Repair, Closure’ which, through the development of cohesive brand language aimed to communicate the concept to internal stakeholders and ETHICON’S customers.

 

ARC – brand strategy image
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ARC – brand strategy image
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ARC, now adopted by the world wide team, has become a new way of thinking for the ETHICON team, providing surgeons with a complete solution. We continue to provide innovative solutions to the ETHICON EMEA team to promotion initiatives, internal campaigns, product launches, conferences and events.

 

We work with clients, big and small to help achieve their vision and deliver brand communication that works.

Want to find out what Oui3 can do for you? Contact us on 01875 616926 or use the form provided.

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