Physiomesh Open Launch

To create a ‘wow’ factor at the internal launch, we created a short ident exploring the shape concept, aligning different geometric shapes to real world objects.

The multimedia movie was designed to be delived prior to the unvaling of the product as the initial presentation piece. With this, we aimed to set the scene and evoke engagement with the event strapline: THE SHAPE OF THINGS TO COME IN OPEN HERNIA REPAIR

We wanted the piece to be dynamic and impactful and short and snappy with a similar duration to an advert, with the imagery transitioning through the shaped objects quickly. Throughout the sequence the keyline shape evolves – (1 side) circle, (3 sides) triangle, (4) square, (5) pentagon to Physiomesh Open… with the event strapline completing the sequence.