Packaging Innovations trade show strategy for UNI UK

Packaging Innovations trade show strategy for UNI UK

It was another successful year at Packaging Innovations trade show for our sister company UNI UK.

This year the stand focused on the possibilities of digitally printed flexible packaging for marketing, market testing, product traceability and supply chain optimisation.

Oui3 were commissioned to develop the marketing strategy for UNI UK’s presence at the 2016 Packaging Innovations trade show. From the design and build of the stand, to the on stand demonstrations and communication material.

The stand was designed to provide an open and inviting environment for the attending delegated, encouraging them to find out more about UNI’s print and digital capabilities. Custom-built display pods were used to showcase UNI Packaging’s specialty markets.

Digitally printed packaging samples were given away on the day with the message ‘every one can be unique’, with variable designs and language, which aimed to demonstrate the possibilities and quality of digital print for flexible packaging.

A brochure was produced, which detailed the group’s capabilities, highlighting the single suppliers service offered by UNI and Oui3. From branding, design and production through to B2B and B2C marketing strategies and brand communication delivery. We can offer brand owners the piece of mind that your entire project can be coordinated by a single supplier.

Up to 200 people visited the UNI UK stand during the two-day event, making this a very successful year for the UNI Packaging group.

Get in touch to find out more about the group capability and how we can help launch your brand in the market place.