On the eleventh day of Christmas… Our True Love, Design, gave to us…

On the eleventh day of Christmas… Our True Love, Design, gave to us…

Eleven Highland Gaming

In an effort to expand their consumer offering, Highland Food Group asked Oui3 to help name and develop a brand which would add to and complement their already highly successful Highland Game brand.

Whilst Highland Game is purely a provider of Venison products, the new brand would not only bring new and exciting proteins to the market such as Ostrich, Buffalo and Iberia Pork to name three, but also a range of other inspiring and challenging products including ready meals.

Oui3 proposed the name “Outlanddish” with a brand promise “Food with Vision”. A contemporary, consistent, clean and simple yet adaptable range of packaging was created featuring natural textural backdrops to convey the provenance of the produce and to provide a recognisable quality brand style that ensure all Outlanddish products have brand recognition and strong shelf appeal.

Additional marketing material is in progress to support the products and convey the brand mantra – “Relish the adventure”.