In an effort to expand their consumer offering, Highland Food Group asked Oui3 to help name and develop a brand which would add to and complement their already highly successful Highland Game brand.
Whilst Highland Game is purely a provider of Venison products, the new brand would not only bring new and exciting proteins to the market such as Ostrich, Buffalo and Iberia Pork to name three, but also a range of other inspiring and challenging products including ready meals.
Oui3 proposed the name “Outlanddish” with a brand promise “Food with Vision”. A contemporary, consistent, clean and simple yet adaptable range of packaging was created featuring natural textural backdrops to convey the provenance of the produce and to provide a recognisable quality brand style that ensure all Outlanddish products have brand recognition and strong shelf appeal.