Established in 2005 MSSI (Medical and Surgical Skills Institute) Ghana was the first Surgical Training Centre out of the USA – to provide Surgical Training in Advance Trauma Operative Management – ATOM. The organisation has grown over it’s ten year tenure with the introduction of new medical training disciplines, key partners, donors, medical professionals and associations, teaching hospitals worldwide and government organisations. Now reaching far beyond the parochial routes of the original brand, MSSI wanted to reflect their growing organisation and asked Oui3 to develop a new brand identity which represents the modern, forward thinking institute.
Working closely with the MSSI and Johnson and Johnson team, Oui3 created a new brand identity based on the West African tribal symbol for wisdom in Adinkra language. The symbol, meaning ‘He who does not know can know from learning’, represents knowledge, life-long education and continued quest for knowledge.
The new brand identity focuses on the institution and it’s ground breaking achievements in the West African region. By removing the country specific reference in their name and aligning the brand values with the institutions principle values, Oui3 created a device with longevity which will grow and adapt with the organisation and provide far reaching application.
The device was unveiled at the gala dinner which celebrated the institutions significant milestone, applying it across room dressings, the event programme and promotional gifts to help bring the brand to life.
Myron Aldrink, Managing Director, IMEC commented ‘I wanted to send a ‘thank you’ in appreciation of the GREAT work you did for the MSSI gala… the lapel pins and cuff links were a big hit with everyone.’
Reiterated by Ian Walker, Corporate Citizenship Director Johnson and Johnson who said ‘everyone was really impressed with the new MSSI logo and Oui3 delivered to a very tight time-scale. I am certain the new branding will go a long way to establish the new MSSI identity’