Johnson & Johnson Global Community Impact were a key sponsor and contributor at this year’s Social Enterprise World Forum, which took place at the Edinburgh International Conference Centre, earlier this month.
Oui3 had the fantastic opportunity to design their exhibitor stand and propose a number of on-booth activities and promotions to engage with the audience.
Johnson & Johnson were keen to show the global scale of their community impact and we therefore proposed a large scale global map, embellished with facts pertaining to programs and organisations throughout the world assisted by Johnson & Johnson. With the scale of the exhibition and focus on social enterprise, we also designed a simple and effective seating environment, consisting of illuminated plastic blocks which could interlink to form a sofa area or be dispersed around the stand as and when required.
Additionally to attract visitors to the stand, we designed and built an interactive quiz, presented on a touchscreen booth, where visitors could test their knowledge – and gain further insight into the amazing social enterprises Johnson & Johnson support. We were also tasked to propose a suitable giveaway for the event and working with one of Johnson & Johnson’s social partners, BELU Water (who’s profits go to WaterAid), we designed and produced recyclable refillable plastic sports water bottles. The bottles were a great success with 1600 bottles given away over the course of the event.
The booth was further enhanced with the provision of Donate a Photo, Johnson & Johnson’s social media solution, where delegates could have their photo taken on the booth and post this on social media, with Johnson & Johnson contributing $1 for every image posted.