Designing J&J MISSA’s Sales Conference 2017

Designing J&J MISSA’s Sales Conference 2017

Oui3 were in Abu Dhabi last week with Johnson & Johnson as we helped deliver the 2017 MISSA Sales Conference. The beautiful surroundings of the Beach Rotana Hotel was home to 250 delegates from across the Middle East and Africa. Our task was to facilitate reflection, engagement and discussion to shape MISSA’s strategy for 2017.

We worked with the marketing team at J&J MISSA to understand their ambitions and goals for 2017. This allowed us to explore a number of avenues before finalising our key concept for the conference – MISSA in motion.

From this theme we developed a clear and consistent brand identity including the opening video piece. This helped us create engaging communications, design room dressing & stage settings and produce and run all audio & visuals. Our aim was to ensure all delegates left the conference informed, challenged and inspired.

In addition to running the show we provided  event photography to capture the action and created branded memorabilia for all attendees. Feedback from conference delegates has been resoundingly positive. Although we saw little of the sunshine we hope to return to the Middle East to continue our work with Johnson & Johnson soon.