Wooleys of Arran have been a traditional family baker and a prominent part of the Isle of Arran for generations. Building on the success of Oui3’s brand update for them previously, they asked us to help bring their biscuit range into the new brand. We wanted to build on the existing branded packaging but didn’t want this new range to get lost. The biscuits were seen as more of an occasional, gift purchase so we wanted to reflect this. The pack design structure was kept and colour was used to create on-shelf differentiation for the consumer. Commissioned photography from Ralph Nisbet helped strengthen the luxury feel.