Ethicon Physiomesh – Promotional material

To promote the device, the sales force were provided with a notepad block, shaped in the product hexagon form. Continuing the creative concept, we utilised the six statements, presenting them as tinted messages within the pages of the pad.

We printed the hexagon mesh on the reverse of each page of the pads, this further enhance the brand positioning of the product when use by the sales force and their customers.

The desire was to reflect the shape of the device, whilst adhering the brand guidelines in terms of avoiding individual brands.