Ethicon Oncology Campaign

Working closely with Idan Wallish, we have completed the first phase of the internal campaign. This aims to present an emotion understanding of how Ethicon’s offering affect patient outcomes in the oncology space, by providing a human face which the internal stakeholders can relate to.

The initial phase of the project has received some excellent feedback:

That’ so high level…Congrats again!! Even if I have already watched it for 20 times it makes me so rationally and emotionally engaged…”
Felicia Longobardi – EMEA marketing Manager CV
Seen it twice, super powerful…”
Davor Kovac – Abdominal and general surgery lead EMEA
“The response from the team was unbelievable….you could hear a pin drop. it was so moving….well done all on the video this was by far the best video we have seen in a while and achieved the objective”
Leanne Cook Director of Marketing & Sales – South Africa