Working with the Ethicon Gynecare UK team, we designed and produced the iPad based App. This allowed Ethicon employees to provide customers with clinical data, video demonstrations and access to support aids when out on sales calls.
This one device solution features a swipe and tap gesture user interface, which allowed us to convert printed literature into scrolling content, ideal for quick reference with a customer.
The solution allowed for the inclusion of video files, enabling the Ethicon sales force to provide engaging demonstrations of the products in both CGI and theatre environments.
As well as the customer facing material, the App features a resources section for Ethicon employees. This provides access to AIDiNC guidelines, NICE Segmentation and positioning guidance, along with details on Professional Education courses – all held offline in the App for assistance in preparation for a sales call.
The introduction of the new App has allowed the content to be easily kept up to date. Course details and latest publications are now instantly accessible by the entire sales forces, reducing print cost, brochure waste and resources.