Ethicon EMEA IUGA Exhibition

Working with Paan Hermansson – ETHICON Womens Health and Urology, we were commissioned to design and build an exhibition stand to promote the new Ethicon & ARC brand.

The stand was designed to create a clean, dynamic solution and present the new ARC branding. As the stand was to be used in exhibitions in both Dublin and Germany, the design had to be versatile to adapt to each of the events agenda. Oui3 worked closely with contractors to transport and build the stand, ensuring the logistics ran smoothly.

The key aim of the stand was to promote the new iPad App and represent its ease of use, providing a customer friendly solution and delivering more in depth information immediately.

Custom built pods were designed so the iPads became the focus of the stand. This immediately conveyed a more dynamic forward looking company. The pods created discussion/display areas where customers were provided with a demonstration of the new App.

The stand was well received at both exhibitions, winning best in show at Dublin IUGA. It provided an excellent representation of the brand and allowed the client to fulfil the event agenda.