Empowering Evolution

Empowering Evolution aims to convey the continual evolution of Ethicon product offering in the thoracic segment. This was conveyed visually through a ribbon device and became the theme of the event.

Oui3 created both internal and external dressing, using the ribbon device to engage with the audience throughout the event. An animated depiction of the ribbons was presented on the projection screen as the audience arrived each day to reinforce the events message.

Oui3 are also currently working with Paan Hermansson and his team to create the Thoracic Campaign. We have evolved the theme and concepts to deliver Inspiring Evolution which is due to launch at the beginning of 2015.