Product Launch Video: ECHELON FLEX™ GST System

The unique selling point of the ECHELON FLEX™ GST System is it’s unique Grip Surface Technology. Our proposal was to align this incredible development with a human activity, giving the narrative of the launch video an humaine and emotional tie in.

Working with the launch team, Oui3 developed a script and storyboard that visually aligned the attributes of the device to convey the traction, increased stability and decreased slippage. This was represented through mountain bike technology and the dextrous and compitent interaction of the mountain biker (portraying the Surgeon).